This online course examines the main social media platforms and their use as marketing tools. In particular, we’ll look at Facebook, Instagram, LinkedIn and Twitter.
We’ll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an ‘influencer’. We’ll discuss the sectors that use social media marketing the most and there’s advice on how to get started with social media marketing, and how to choose the right platforms.
You’ll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns. We’ll show you how to create a Social Media Policy and use social media for internal communications. You’ll learn how to build social media into your recruitment campaigns, and train employees to use social media to promote your company. Online security is crucial and we’ll cover the basic aspects everyone needs to know.
Finally, you’ll learn how to handle negative feedback on social media, and the T-E-A approach to handling complaints successfully.
| Course Module Number | Module Name | Pass % |
|---|---|---|
| Social Media Marketing 1 | Introduction | 70 |
| Social Media Marketing 2 | Business Benefits | 70 |
| Social Media Marketing 3 | Getting Started | 70 |
| Social Media Marketing 4 | Managing Campaigns | 70 |
| Social Media Marketing 5 | Social Media Policies | 70 |
| Social Media Marketing 6 | Handling Negative Feedback | 70 |
Operating System: Windows 7+ or Mac OSX (10.8+)
Browser: A modern and up to date web browser
Video: Up to date video drivers
Memory: 1 Gb+ RAM
Additional Software: Flash Player (latest version)
Download Speed: Broadband (3Mb+)
Course details:
* The course duration is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions
