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Facebook For Business

About the course

This Facebook for Business course will show you how to use Facebook effectively for your business.

It starts by examining Facebook’s history and its phenomenal growth to almost 3 Billion active users.

You’ll learn how to set up and optimize your Facebook Business page.

We’ll show you how to create an effective Call to Action, organize your page tabs and create and build your follower count by sharing engaging content.

There’s information on how to use Instant Experience ads, set up Events, create Live video moments and use Facebook as a recruitment tool.

In a major section on Facebook advertising, we’ll examine effective ways to boost engagement – including how to define your target audience, choose the right ads for your audience and effective ways to design and build your ad content.

Finally, we’ll show you how to test, track and evaluate your ad campaigns using key metrics.

Course Module Number Module Name Pass % Required
Facebook for Business 1 The History of Facebook 70
Facebook for Business 2 Facebook Business Pages 70
Facebook for Business 3 The Facebook Algorithm 70
Facebook for Business 4 Facebook Advertising 70

Operating System: Windows 7+ or Mac OSX (10.8+)
Browser: A modern and up to date web browser
Video: Up to date video drivers
Memory: 1 Gb+ RAM
Additional Software: Flash Player (latest version)
Download Speed: Broadband (3Mb+)

Course cost: 

£35.00

+VAT

Course details: 

Duration: 30 Minutes

* The course duration is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions

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